Clarks & Dancehall
Our shoes might have been born at our Somerset headquarters, but our roots are more global than that. Since the original Desert Boot set foot in Jamaica in the mid-20th century, our soles have accrued cult status year after year. Today, they’re the go-to shoe of the island nation.
The key reason? Music and the dancehalls. From the 1970s onwards, our soles became the iconic styles of statement hero artists, moving from street to music clips, from street to dancehalls. The police even used the shoes to identify the ‘rude’ boys of Kingston when raiding the dancehalls. And then Vybz Kartel came along with his dedicatory song — titled ‘Clarks’ — and sparked a whole new level of obsession for Clarks Originals.
More than a mere status symbol, our icons symbolise permanence; people would — and still do — save up for them for months, even years, to wear them for a lifetime.
With the newly launched Dancehall collection, we headed to Jamaica to shoot with a full Jamaican cast and crew, paying homage to the rich Jamaican music culture that’s embraced our icons for generations. From vibrant colours to subtle striped detailing, our makeover of the Wallabee and the Wallabee Boot incorporates instantly recognisable Jamaican cues — celebrating a lasting style legacy.
Clarks shoes, a British brand established in 1825, may seem like an unlikely icon of Caribbean streetwear—but in Jamaica, Clarks are far more than just shoes. They’re status symbols, style statements, and cultural artifacts. For decades, Clarks have held a legendary place in Jamaican fashion, especially among the rude boy subculture, reggae icons, and dancehall youth. This deep connection has even helped turn Clarks into a global fashion phenomenon, thanks in large part to their embrace by the island’s music and street culture.
From British Boots to Jamaican Style Icons
Clarks first arrived in Jamaica during colonial times—sold in high-end stores such as Nathans and Issas on King Street in Kingston. They were seen as aspirational, stylish imports from Britain.The GuardianBoutique Booster By the 1940s and 50s, the brisk popularity of models like the Desert Boot exploded—it wasn’t just a shoe, it was a status symbol for the youth.The Caribbean ViewsBoutique Booster
The Origins of Clarks: From British Craftsmanship to Global Footwear
Founded by brothers Cyrus and James Clark in Somerset, England, Clarks started out by making slippers from sheepskin offcuts. Over time, the company grew into one of the most respected names in quality, comfort-focused footwear. In the 1950s, Clarks released the Desert Boot, a crepe-soled suede boot inspired by the footwear worn by British officers in Egypt during World War II. It was simple, durable, and stylish—ideal for warm climates and urban living. This model, along with the Wallabee and Desert Trek, became especially popular in Jamaica.
How Clarks Arrived in Jamaica
Clarks first made their way to Jamaica in the post-colonial era, during the 1960s and 70s, when Jamaicans traveling to the UK or receiving goods from relatives abroad would bring them back. These were the days when imported items symbolized status, and British goods—particularly Clarks—were seen as high-quality and fashionable.
Their durability was perfect for the rough pavements of Kingston, and their sleek look matched the rude boys’ sharp style. Clarks quickly became a badge of class and defiance. To wear a clean pair of Wallabees or Desert Treks was to declare you had taste, connections abroad, and a certain rebel streak.
The Rude Boy Era: Sharp Suits and Fresh Clarks
The rude boy subculture, which emerged in Jamaica in the 1960s, was defined by its swagger, street-smart attitude, and love for ska and rocksteady music. Inspired by American gangster films and British mods, rude boys wore tailored suits, thin ties, pork pie hats—and Clarks shoes. Clean, crisp, and authoritative, Clarks fit right in with the rude boy ethos of looking good while breaking the rules.
Clarks became a symbol of youth rebellion, anti-establishment cool, and inner-city survival. Even when authorities and schools attempted to ban them due to their association with street culture and criminality, their appeal only grew stronger.
Reggae Icons and the Sound of Clarks
Throughout the 70s and 80s, Clarks remained a staple among reggae’s rising stars. From Bob Marley to Big Youth, many artists wore Clarks not only on stage but in their daily lives. They were part of the roots reggae uniform—natural, grounded, and a little rebellious.
Jamaican sound system culture, which shaped the early development of hip-hop and electronic music, also helped spread Clarks. As selectors and deejays traveled across the island and abroad, they brought their style—and their shoes—with them.
Dancehall and the Vybz Kartel Effect: Clarks in the Spotlight
If Clarks had already been an underground icon in Jamaica, Vybz Kartel made it a mainstream obsession with his 2010 anthem “Clarks” (featuring Popcaan and Gaza Slim). The song was an instant hit, celebrating the style and prestige of the brand:
“Everybody haffi ask weh mi get mi Clarks / Di leather hard / Di suede soft.”
With its hypnotic beat and catchy hook, “Clarks” was more than a dancehall track—it was a love letter to the brand. The song caused Clarks sales to spike both in Jamaica and abroad, particularly in urban communities that follow Jamaican music and fashion trends.
Kartel didn’t stop at one song—he dropped multiple hits that referenced Clarks, including “Clarks Again” and “Clarks 3 (Wear Weh Yuh Have).” Through his lyrics, Kartel elevated Clarks from footwear to lifestyle. He even sparked a Clarks-buying frenzy in Kingston, with vendors selling out quickly after the song’s release.
Why Clarks Became a Jamaican Fashion Staple
The success of Clarks in Jamaica isn’t just about celebrity endorsement. The shoes align with Jamaican values: neatness, quality, and “cleanliness” in appearance. Jamaicans take pride in being well-dressed, even in poverty, and Clarks have always fit that mold—elevating any outfit with understated elegance.
In a place where the weather can be hot and rugged, the suede Desert Boot or Wallabee—cool yet sturdy—offered functionality and flair. And because they weren’t flashy like sneakers or overly formal like dress shoes, Clarks had a streetwise versatility that appealed to ghetto youth and uptown dons alike.
Clarks’ Global Reach: Jamaican Influence Abroad
What began as an imported status symbol transformed into a global cultural export. Jamaicans in London, New York, Toronto, and beyond wore Clarks as both fashion and heritage. British youth movements such as mods, skinheads, and later Britpop artists adopted Clarks—sometimes directly influenced by Caribbean peers in cities like London and Birmingham.
In hip-hop, artists like Ghostface Killah and Raekwon of Wu-Tang Clan rocked Wallabees, often citing their Jamaican connections. In the UK, grime artists and drill rappers have also continued the Clarks tradition, especially in Caribbean-influenced neighborhoods.
Clarks and Cultural Legacy: A Timeless Link
Today, Clarks continues to honor its Jamaican connection. In 2021, the company even released a special Jamaica Pack, including updated Desert Boots and Wallabees in colors reflecting the island’s flag. It was a tribute to the culture that helped elevate the brand to iconic status.
Clarks is not just a shoe in Jamaica—it’s a piece of cultural history. From rude boys and reggae kings to dancehall dons and fashion-forward youth, Clarks represents a legacy of resistance, pride, and style. Whether stepping on stage or strolling through downtown Kingston, Jamaicans wear Clarks not just to be seen, but to be remembered.
Conclusion: Walk Good in Your Clarks
The story of Clarks in Jamaica is a story of cultural exchange, style evolution, and island pride. It shows how a product can transcend its origin to become part of another nation’s identity. With each step in a pair of Clarks, generations of Jamaicans have walked their own path—sharp, stylish, and unbothered.
As Vybz Kartel once said, “Di real bad man a wear Clarks.” And decades later, it’s still true.
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